I am a small woman (5'4, 105 lbs pre-pregnant) but found that it was uncomfortable to fasten my jeans by about 5 weeks into my pregnancy (!). It seemed ridiculous to buy maternity clothes so soon, so I purchased the Bella Band. What a lifesaver! Even though it's a bit pricey, it's totally worth it. It's very soft and my jeans are comfortable again. I also love that they offer an organic option. I do a lot of sit/stand/repeat at work and really haven't had a problem with the band falling down. If anything, I'll have to adjust it once during the day if it finally inches up above my pants waist. Definitely recommend this product to any pregnant woman. We'll see how long this can help me avoid buying maternity pants!